Products related to Sustainability:
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook.An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Sustainability Marketing : A Global Perspective
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
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Corporate Sustainability Online Course
Take important steps to being greener with this Corporate Sustainability Online Course Learn the importance of establishing and running a sustainable business Be committed to safeguarding the environment and improving the lives of others Understand ESG metrics are and how important they are for planning Discover the mistakes that can be made and how to avoid greenwashing Course is compatible with modern devices and you'll receive lifetime access Get 24/7 student support, end of course certificate and a student discount card available 5* score on Trustpilot. See Full Details for more information Save 91% and lead the way with this Corporate Sustainability Online Course
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What does sustainability mean in retail?
Sustainability in retail refers to the practice of conducting business in a way that minimizes negative impacts on the environment, society, and economy. This includes reducing waste, conserving resources, and promoting ethical practices throughout the supply chain. Retailers can achieve sustainability by implementing eco-friendly initiatives, such as using renewable materials, reducing energy consumption, and supporting fair labor practices. Ultimately, sustainability in retail aims to create a more responsible and ethical industry that meets the needs of the present without compromising the ability of future generations to meet their own needs.
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What is sustainability?
Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. It involves finding a balance between social, economic, and environmental factors to ensure that resources are used in a way that preserves them for the long term. This can include practices such as reducing waste, conserving natural resources, and promoting renewable energy sources. Overall, sustainability aims to create a world where people and the planet can thrive together for generations to come.
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What distinguishes strong sustainability from the normal concept of sustainability?
Strong sustainability goes beyond the traditional concept of sustainability by emphasizing the importance of maintaining the integrity of natural systems and the well-being of future generations. It recognizes that certain natural resources and ecological processes are irreplaceable and cannot be substituted by human-made alternatives. Strong sustainability also prioritizes the protection of biodiversity and the resilience of ecosystems, rather than solely focusing on reducing environmental impacts or achieving short-term economic gains. In essence, strong sustainability requires a more holistic and long-term approach to environmental and social stewardship, placing a greater emphasis on intergenerational equity and the preservation of essential ecological functions.
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What are sustainability strategies?
Sustainability strategies are plans and actions implemented by organizations to minimize their negative impact on the environment, society, and economy, while maximizing their positive contributions. These strategies often involve setting goals for reducing carbon emissions, waste, and resource consumption, as well as promoting social responsibility and ethical business practices. Sustainability strategies can also include efforts to engage with stakeholders, such as employees, customers, and local communities, to ensure that their needs and concerns are taken into account. Overall, sustainability strategies aim to create long-term value for both the organization and the broader ecosystem in which it operates.
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Business Ethics and Sustainability
This book equips readers with the knowledge, insights and key capabilities to understand and practice business activities from ethical and sustainable vantage points. In our interconnected global business environment, the impacts of business activities are under increased ethical scrutiny from a wide range of stakeholders.Written from an international perspective, this book introduces the theory and practice of ethical and sustainable business, focusing in particular on eco-environmental sustainability, intergenerational responsibilities, current disruptive technologies, and intercultural values of the business community and consumers.Written by an expert author who also brings to the fore non-Western concepts and themes, this book: features positive case studies, as well as transferrable and applicable key insights from such cases; highlights the importance of taking cultural differences into account; takes a transdisciplinary approach which considers findings from research fields including conceptual and empirical business ethics, behavioral economics, ecological economics, environmental ethics, and the philosophy of culture; weaves in pedagogical features throughout, including up-to-date case studies, study questions, thought experiments, links to popular movies, and key takeaways. Written in an accessible and student-friendly manner, this book will be of great interest to students of business ethics, environmental ethics, applied ethics, and sustainable development, as well as business practitioners striving toward ethical, sustainable, and responsible business practice.
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50PCS Gift Holographic Silver Retail Store For E-commerce Thanks Notes "Thank You " Business
50PCS Gift Holographic Silver Retail Store For E-commerce Thanks Notes "Thank You " Business
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Rural Tourism and Enterprise : Management, Marketing and Sustainability
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved.The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business.This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
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Digital Transformation for Business Sustainability and Growth in Emerging Markets
Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives.Digital transformation isn’t always easy to implement; organisations can experience resistance to change and a lack of skilled employees. While there is extensive research on digital transformation, there is a lack of research that focuses specifically on emerging markets.Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the rich context of emerging markets, which present unique challenges for digital transformation, including cultural differences, limited access to technology, and regulatory hurdles in emerging markets.The book includes topics like Turbo boosting, industry 4.0, quantum, computing, Generative AI Adoption Sustainable Digitalisation etc and their role in sustainability of the business. Digital Transformation for Business Sustainability and Growth in Emerging Markets addresses the challenges and opportunities afforded by digital transformations to help businesses build a clear strategy, invest in building digital capabilities, and foster a culture of innovation and continuous improvement.
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What is economic sustainability?
Economic sustainability refers to the ability of an economy to support current and future generations by balancing economic growth with social and environmental responsibility. It involves ensuring that resources are used efficiently and equitably to meet the needs of the present without compromising the ability of future generations to meet their own needs. This includes promoting long-term economic development, reducing inequality, and minimizing negative impacts on the environment. Overall, economic sustainability aims to create a stable and resilient economy that can thrive over the long term.
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What is the difference between online commerce and retail commerce?
Online commerce refers to the buying and selling of goods and services over the internet, while retail commerce refers to the traditional brick-and-mortar stores where customers can physically visit and make purchases. Online commerce offers the convenience of shopping from anywhere at any time, while retail commerce provides the opportunity for customers to see, touch, and try products before making a purchase. Online commerce often involves lower overhead costs and can reach a wider audience, while retail commerce provides a more personalized and immediate shopping experience.
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What does political sustainability mean?
Political sustainability refers to the ability of a political system or government to maintain stability and continuity over time. It involves ensuring that policies and decisions are made with the long-term well-being of society in mind, rather than focusing solely on short-term gains. Political sustainability also involves fostering trust and cooperation among different political actors, as well as promoting transparency and accountability in governance to ensure the system's resilience and effectiveness.
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Is sustainability important to you?
Yes, sustainability is very important to me. I believe that we have a responsibility to take care of the environment and ensure that future generations have a healthy planet to live on. I try to make sustainable choices in my daily life, such as reducing waste, conserving energy, and supporting eco-friendly products and practices. I believe that small individual actions can make a big difference in creating a more sustainable world.
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