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  • Social Commerce : Marketing, Technology and Management
    Social Commerce : Marketing, Technology and Management

    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

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  • Online SEO & Digital Media Marketing Diploma Course
    Online SEO & Digital Media Marketing Diploma Course

    Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the  Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds  

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  • Business Management & Development Online Course
    Business Management & Development Online Course

    Take your skills to the next level with the Business Management and Development Online Course Get a complete course to learn economics, international trading, finance, branding and marketing With a focus on banking and strategic HR to help you get to grips with the basics of business Perfect for those who prefer to learn at their own pace during free time Learn through a combination of text and video lessons with online study materials available Suitable for anyone aged 18+ who is interested in starting their own business  No formal entry requirements - all you need is a good understanding of English, numeracy and IT Upon completion, you will qualify for an internationally-recognised certificate Please see Full Details for product specifications and curriculum Save 60% on the Business Management and Development Online Course - now only 9.99 pounds

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  • Marketing Management ISE
    Marketing Management ISE

    Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam.The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom.Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others!Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency.The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities.Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect.Connect features new video cases, application-based activities, and marketing analytics exercises among several others!Marketing Management, 4e provides a fully developed array of application activities both at the end of each chapter and in McGraw-Hill's Connect, along with marketing plan project suggestions.Connect updates include new video cases featuring companies such as FedEx, Marriott International, Domino’s as well as new Application-Based Activities specific to marketing management.Keep your course current by subscribing to the Marshall/Johnston Marketing Management blog (https://marshall-johnstonmm.com), which brings current marketing management issues to your class, complete with discussion questions.

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  • Marketing Strategy & Management
    Marketing Strategy & Management

    Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric.Executive insights, head-scratching blunders, and other features provide additional depth and engagement.Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks.For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph's University, USA, and Guest Professor at the Institute for Retail Management, University of St.Gallen, Switzerland.

    Price: 52.99 £ | Shipping*: 0.00 £
  • 50PCS Gift Holographic Silver Retail Store For E-commerce Thanks Notes "Thank You "  Business
    50PCS Gift Holographic Silver Retail Store For E-commerce Thanks Notes "Thank You " Business

    50PCS Gift Holographic Silver Retail Store For E-commerce Thanks Notes "Thank You " Business

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  • Airline Marketing and Management
    Airline Marketing and Management

    Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area.Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry.It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies.The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation.Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

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  • Marketing Management and Strategy
    Marketing Management and Strategy

    Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy.The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security.They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives.This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

    Price: 70.99 £ | Shipping*: 0.00 £

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